Deliver Engaging Customer Experiences with a Cohesive CX Strategy

Thursday, October 14 | 2:30 PM ET

Amidst the excitement and uncertainty that businesses are now facing as they emerge from restrictions and resume business, they are forced to reflect on what lessons from the last 18 months they should take forward. Specifically, how do we help our employees and businesses manage regulations while meeting new and changing customer demands?

Join Salesforce, MuleSoft, Capgemini and guest speaker Forrester as we explore evolving customer expectations for businesses, and the benefits of moving beyond a single pillar implementation for CRM/CX technology. In this fireside chat, learn more about the results from our commissioned study conducted by Forrester Consulting which surveyed 426 directors and executives globally in marketing, IT, and LOB roles.

In this session, attendees will learn:

• How similar businesses are addressing customer experience challenges emerging from COVID-19 and local/government reopening efforts
• The importance and impact of integrated data systems on a business’s CRM for improved customer data management and CX
• The importance of having a cross-functional CRM across departments
• How consulting/implementation partners can impact the bottom line